1.掌握商务礼仪在不同场合与情景下的运用 2.了解商务礼仪在谈判中的应用 3.掌握10种常用的谈判战术 4.同时提高商务礼仪运用能力和商务谈判技能 <p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; line-height: 20px;">【学员对象】 &nbsp; 服务人员、销售人员、企事业管理人员等<br/>【课程时间】 &nbsp; 2天（12课时）<br/>【授课方式】 &nbsp; &nbsp;理论讲解+情景演练+互动体验+行动学习&nbsp;</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px;"><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; line-height: 20px;">【课程内容】<br/>小组讨论：你所不知的个人品牌管理ABC原则<br/>**部分：用着装提升你的职场战斗力<br/>1.个人品牌形象管理ABC原则 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;<br/>2.着装认知五层次<br/>3.用服装去沟通——如何“辨色识人”<br/>案例分析：为什么他一直喜欢“黑白灰”？<br/>4.职场着装的四个层级<br/>【1】案例分析：为什么要了解别人的着装风格？ &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;【2】**层级：权威型职场&nbsp;关键词：标识与统一 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;<br/>【3】二层级：专业型职场&nbsp;关键词：权威与保守 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 【4】第三层级：传统型职场&nbsp;关键词：得体与融入 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;<br/>【5】第四层级：创意型职场&nbsp;关键词：自由与品味<br/>5.着装级差的妙用（案例分析：巧用色彩和着装去沟通）<br/>6.&nbsp;如何“品衣识人”？<br/>7.如何让你的职场着装“穿的对”<br/>8.&nbsp;穿着规则中的“个性—共性—个性”的差别<br/>9.&nbsp;职场着装六种禁忌（案例分析：羊绒大衣与皮草所传达出的不同信息）<br/>10.合体比好看更重要（案例分析：男士成套西装穿着合体的标准）</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px;"><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; line-height: 20px;">第二部分：用仪态提升你的职场竞争力<br/>1.商务接待不可不知的礼仪<br/>【1】迎接的身份对等原则 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;【2】主随客便原则<br/>【3】迎接的“先来”原则 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;【4】商务握手传递的不同情感<br/>【5】案例研讨：尼克松的外交智慧<br/>2.&nbsp;商务名片的递送大学问<br/>3.商务引导礼仪——永远存在于*恰当的位置<br/>现场演练：上下楼梯的引导方式、搭乘电梯的礼仪<br/>4.商务接待的座次礼仪——让合适的人坐在合适的位置<br/>【1】现场演练 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;【2】相对式房间的待客座次<br/>【3】并列式房间的待客座次&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 【4】谈判横桌式座次<br/>【5】谈判竖桌式座次&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 【6】商务签约座次<br/>【7】乘坐商务汽车的座次&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;【8】餐桌的座次安排<br/>5.&nbsp;商务宴请的礼仪<br/>【1】宴会前期准备工作&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;【2】中式宴请的尊位确定、位次排序<br/>【3】点菜技术&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 【4】进餐礼仪与敬酒的学问<br/>【5】案例研讨：毕福剑饭桌上的那些人</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px;"><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; line-height: 20px;">第三部分：用沟通提升你的职场说服力<br/>小组活动：“我的心里话”<br/>1.沟通必备锦囊——四型风格法<br/>【1】风格类型与有效沟通&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;【2】如何成为变色龙<br/>【3】有效沟通技巧 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 【4】倾听的流程<br/>【5】给与和接收反馈&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 【6】二级反馈的意义<br/>【7】工具：用BIC做负面反馈<br/>2.与领导沟通的三个秘诀<br/>【1】尊重而不吹捧 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;【2】请示而不依赖 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 【3】主动而不越权<br/>3.与下属沟通的三个关键词<br/>【1】态度&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;【2】放权&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 【3】监督<br/>4.四种不同行为倾向的沟通方式<br/>5.“气场强大，支配型”客户<br/>【1】与高能量因子型人沟通的痛点？（案例分析：如何与气场强大的客户沟通？）<br/>【1】识别高能量因子型人的特征&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 【2】如何得到高能量因子型人的认可？<br/>【3】与高能量因子型人沟通的四个小妙招<br/>6.“喜欢开玩笑，善交际”型客户<br/>【1】与高社交因子型人沟通的痛点？ &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 【2】案例分析：为什么一定要嘴上承诺，书面落实？<br/>【3】识别高社交因子型人的特征&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;【4】如何得到高社交因子型人的认可？<br/>【5】与高社交因子型人沟通的四个小方法<br/>7.“追求平稳，不喜风险型”客户<br/>【1】与高和平因子型人沟通的痛点？&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;【2】案例分析：为什么他总是左右为难？<br/>【3】识别高和平因子型人的特征 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 【4】如何得到高和平因子型人的认可？<br/>【5】与高和平因子型人沟通的三个方法<br/>8.“逻辑性强，擅思考型”客户<br/>【1】与高思考因子型人沟通的痛点？&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;【2】案例分析：如何与敏感多疑的他相处？<br/>【3】识别高思考因子型人的特征 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;【4】如何得到高思考因子型人的认可？<br/>【5】与高思考因子型人沟通的三个方法</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px;"><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; line-height: 20px;">第四部分： 商务谈判技巧<br/>一、谈判介绍<br/>1.何谓谈判？ &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 2.衡量谈判3标准 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;3.谈判3类型<br/>4.谈判3层次 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 5.阵地式谈判与理性谈判 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;6.双赢谈判“金三角”<br/>二、谈判过程<br/>1.第1阶段 调查 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;<br/>2.第2阶段 准备 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;<br/>3.第3阶段 讨价还价<br/>1)开价金额 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;2)先发制人还是后走一步？ &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 3)备用方案<br/>4.第4阶段 拍板<br/>三、谈判技巧<br/>1.谈判高手的核心技能 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;<br/>2.谈判高手的特征<br/>3.谈判10战术<br/>1)红脸／白脸 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;2)暴跳如雷 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;3)外行<br/>4)我需要得到批准 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;5)要么听我的,要么不成交 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 6)拒绝谈判<br/>7)音乐椅子 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;8)直到你放弃 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;9)敌对地盘<br/>10)我有一个初步的草案可供你们今天审阅<br/>四、谈判双赢思维<br/>1.双赢 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;2.赢／输 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 3.输／赢<br/>4.输／输 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;5.独赢 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;6.双赢或不成交<br/>7.多赢 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;8.行动计划<br/>1)你希望发展的具体技能<br/>2)发展这些技能你将采取的具体措施<br/>3)每一具体措施的*后期限</p><p><span class="prev_next_text prev_txt" style="margin: 0px 5px 0px 0px; padding: 0px; font-family: SourceHanSansCN-Regular; font-size: 14px; color: rgb(89, 89, 89); font-weight: bold; line-height: 25px; display: block; float: left;"><br/></span></p>

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