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企业文化是经营之道，企业文化是战略的战略，企业文化管理是*有效的管理，现代企业竞争的*高境界是企业文化竞争——这是*简明的本质揭示，也是*有效的管理突破策略。 <p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">【培训对象】<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">企业中高层管理人员及企业文化负责人<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);"> <p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">【培训时间】<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">2天，6小时/天<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);"> <p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">【培训目标】<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">使企业管理者明白企业文化建设的意义，懂得为什么要建设企业文化；<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">使企业管理者知道本企业所倡导的价值规范体系，理解它的深刻含义；<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">使企业的各级管理者明确企业文化建设的指导思想和战略计划，掌握组织和领导本团体文化建设的方式方法；<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">使企业管理者根据所在团队的情况，结合企业实际，能制定出相应的具体方法，进而有效确保企业战略和企业文化在各基层团队的推动和落地实施。<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">系统运用企业文化系统提升核心竞争力，实现文化治企、文化兴企的思路、策略与方法；<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);"> <p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">【培训方式】<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">小组活动、寓言、案例、游戏、专题研讨等手段，互动练习，结合讲授和点评。<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);"> <p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">【培训提纲】<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">引  言  “敖包”的意义<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">一、究竟什么是企业文化？<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">1. 文化/企业文化的概念及含义<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">2. 企业文化的理论研究<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">3. 企业文化的层次分析——经典“洋葱模型”<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">4. 企业文化的功能<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">5. 企业文化的本质特征<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">案例：宜家的家居文化<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);"> <p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">二、企业文化的价值<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">企业文化是战略的战略<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">导入：名家解读企业文化<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">1. 企业的文化特征<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">2. 企业文化对企业战略的支撑<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">3. 文化变革与战略转型的配合<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">案例：联想，企业文化要随需而变<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">企业文化是管理的*高境界<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">导入：招聘小插曲<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">1.文化管理是现代企业发展的先进管理方式<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">2.企业文化的现实意义：以文化心，方能以制度行<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">3.信仰是员工行为的主宰<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">案例：海尔，用企业文化激活“休克鱼”<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">企业文化是优秀个人价值观的集中体现<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">导入：“企”字的深度解读<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">1.企业价值观与价值观体系<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">2.企业价值依赖个人价值去实现<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">3.员工素质培养与价值观塑造<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">案例：华尔街的大厨<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">案例：Intel的六大价值观<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);"> <p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">三、企业文化的建设和发展<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">企业家精神是企业文化的基因<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">导入：亮剑精神的启示<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">1.企业家与企业家精神<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">2.企业家与企业文化<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">3.文化建设应跨越企业家自身的意识障碍<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">案例：稻盛和夫的“敬天爱人”哲学<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">企业文化建设的意义<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">导入：安然事件的真凶追踪<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">1. 企业外在压力<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">2. 企业内部需求<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">3. 企业文化建设的*佳模式<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">案例：同仁堂企业文化介绍<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">新的环境对企业文化发展提出更高要求<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">导入：年轻一代如何看自身权利和上级权威<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">1. 企业文化的社会基础<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">2. 企业自身发展的危机<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">3. 企业文化变革的成功条件<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">4. 企业文化变革的内容<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">案例：GE企业文化变革三重奏<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);"> <p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">四、企业文化的推行及落地实施<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">导入案例：希尔顿的“微笑文化”<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">1. 认识企业文化落地的意义和迫切性<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">2. 系统的企业文化管理的整体思路和基本流程<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">3. 文化落地中的理念梳理与宣讲<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">文化理念的梳理：明晰企业价值主张<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">文化理念的宣贯：使之为群体所了解<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">文化理念的落实：行为与理念相一致<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">4. 企业文化的十大载体和形式<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">5. 课堂大讨论：文化落地中的理念固化与操作要点<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">6. 我与企业共发展：我的行动计划<p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">  <p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">结  语：  以文化心，企业文化的塑造与落地——企业各级管理者的使命与责任！