本沙盘模拟培训课程时间安排为1天，70名学员，拟分为六组，作为一家集团公司下属的六家分公司，每家公司平均12人左右，分别担任总经理、财务总监、渠道开拓经理等角色。六家分公司分别由集团公司注资100万元，银行贷款授信额度150万元。分别进行期初商品采购、渠道搭建、终端销售等环节，实战演练模拟商业企业的经营管理与市场竞争，六家公司既有竞争也有合作，在保障实现公司总体目标利润1000万的基础上，*终以三年经营取得利润*多的公司胜出。在经历模拟3年的经营过程中提高综合管理能力，感悟经营管理真谛。 <p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">【课程流程及时间节点】</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">上午&nbsp; 09：00-10：00</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">**部分 沙盘认知、组建公司</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">1、课程导入：体验式培训和传统式培训的区别</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">2、破冰，五秒钟体验</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">3、沙盘模拟课程的缘起（了解沙盘）</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">4、公司注册 组建团队</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">5、介绍团队成员，发表就职演说，确定公司发展目标</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">6、小试牛刀：沙盘引导年经营模拟操作</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">1）引导年运行规则说明</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">2）引导年运行流程说明</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">3）培训师带领学员模拟操作&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">4）团队讨论：搜集小组成员感到疑惑的问题，培训老师解答</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);"><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">10：00-11：00</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">第二部分 **年沙盘运营（团队建设管理）</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">1）开局布阵：模拟企业**年战略实施</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">2）沙盘模拟实战对抗**年过程体验</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">3）沙盘分享：企业经营本质、企业如何盈利、企业利润增加的“关键”、团队协作的重要性、团队协作精神……</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">11：00-12：00</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">讲师分享：营销团队建设</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">一、团队角色分析及自我角色认知</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">1、DISC性格分析及测评</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">2、贝尔宾团队角色测评&nbsp;</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">二、塔斯曼团队发展阶段管理模式</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">三、企业经营本质</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">1、财务报表解析</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">2、财务工具应用</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">四、经营目标预算管理</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">1、认知目标</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">2、解预算</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);"><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">下午 14：00-15：00</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">第三部分&nbsp; 第二年沙盘运营</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">1、苦心经营：模拟企业第二年战略实施</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">2、沙盘模拟实战对抗第二年过程体验</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">3、沙盘分享：经营目标的解析、产品市场细分、期初战略规划、竞争对手情报分析&nbsp;</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);"><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">15：00-16：30</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">讲师分享：</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">一、市场营销4P分析</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">1、产品、价格、渠道、促销4P应用</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">2、由4P到4C</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">二、科学管理决策</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">1、管理决策流程</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">2、管理决策框架</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">三、战略规划方法</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">四、对手情报分析</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);"><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">16：30-17：00</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">1、各公司CEO根据小组讨论情况，进行课程总结</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">2、讲师总体点评，参训心得，交流讨论，颁奖，合影留念。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">17：00 课程结束</p><p><br/></p>

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