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本沙盘模拟培训课程时间安排为1天,70名学员,拟分为六组,作为一家集团公司下属的六家分公司,每家公司平均12人左右,分别担任总经理、财务总监、渠道开拓经理等角色。六家分公司分别由集团公司注资100万元,银行贷款授信额度150万元。分别进行期初商品采购、渠道搭建、终端销售等环节,实战演练模拟商业企业的经营管理与市场竞争,六家公司既有竞争也有合作,在保障实现公司总体目标利润1000万的基础上,*终以三年经营取得利润*多的公司胜出。在经历模拟3年的经营过程中提高综合管理能力,感悟经营管理真谛。 <p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">【课程流程及时间节点】</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">上午&nbsp; 09:00-10:00</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">**部分 沙盘认知、组建公司</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">1、课程导入:体验式培训和传统式培训的区别</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">2、破冰,五秒钟体验</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">3、沙盘模拟课程的缘起(了解沙盘)</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">4、公司注册 组建团队</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">5、介绍团队成员,发表就职演说,确定公司发展目标</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">6、小试牛刀:沙盘引导年经营模拟操作</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">1)引导年运行规则说明</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">2)引导年运行流程说明</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">3)培训师带领学员模拟操作&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">4)团队讨论:搜集小组成员感到疑惑的问题,培训老师解答</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);"><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">10:00-11:00</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">第二部分 **年沙盘运营(团队建设管理)</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">1)开局布阵:模拟企业**年战略实施</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">2)沙盘模拟实战对抗**年过程体验</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">3)沙盘分享:企业经营本质、企业如何盈利、企业利润增加的“关键”、团队协作的重要性、团队协作精神……</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">11:00-12:00</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">讲师分享:营销团队建设</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">一、团队角色分析及自我角色认知</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">1、DISC性格分析及测评</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">2、贝尔宾团队角色测评&nbsp;</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">二、塔斯曼团队发展阶段管理模式</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">三、企业经营本质</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">1、财务报表解析</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">2、财务工具应用</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">四、经营目标预算管理</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">1、认知目标</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">2、解预算</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);"><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">下午 14:00-15:00</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">第三部分&nbsp; 第二年沙盘运营</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">1、苦心经营:模拟企业第二年战略实施</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">2、沙盘模拟实战对抗第二年过程体验</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">3、沙盘分享:经营目标的解析、产品市场细分、期初战略规划、竞争对手情报分析&nbsp;</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);"><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">15:00-16:30</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">讲师分享:</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">一、市场营销4P分析</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">1、产品、价格、渠道、促销4P应用</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">2、由4P到4C</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">二、科学管理决策</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">1、管理决策流程</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">2、管理决策框架</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">三、战略规划方法</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">四、对手情报分析</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);"><br/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">16:30-17:00</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">1、各公司CEO根据小组讨论情况,进行课程总结</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">2、讲师总体点评,参训心得,交流讨论,颁奖,合影留念。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; color: rgb(90, 90, 90); font-family: SourceHanSerifCN-Regular; font-size: 18px; text-align: justify; white-space: normal; background-color: rgb(255, 255, 255); line-height: 20px;">17:00 课程结束</p><p><br/></p>

优质教学方式与浓厚的教学氛围

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    校园环境

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    精品课程 实战引导

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    一对一实战教学

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    互助共享 共同提升

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