<p style="white-space: normal;"><span class="mb20" style="padding: 0px; margin: 0px 0px 20px; display: inline-block;">课程内容</span></p><p style="white-space: normal;"><span class="mb20" style="padding: 0px; margin: 0px 0px 20px; display: inline-block;"><img src="http://ks.gpzyjy.com/uploads/image/20230617/1686989791360633.png" title="1686989762566066.png" alt="image.png"/></span></p><table width="866"><colgroup><col width="141" style="width: 141px;"/><col width="515" style="width: 515px;"/><col width="84" style="width: 84px;"/><col width="31" style="width: 31px;"/><col width="95" style="width: 95px;"/></colgroup><tbody><tr class="firstRow" style="height: 38px;"><td colspan="5" width="867" class="selectTdClass" style="border-width: 1px; border-style: solid;">新媒体运营</td></tr><tr style="height: 29px;"><td width="141" class="selectTdClass" style="border-width: 1px; border-style: solid;">课程班型(岗位)</td><td width="515" class="selectTdClass" style="border-width: 1px; border-style: solid;">所含课程</td><td colspan="2" width="115" style="border-right: 1px solid rgb(0, 0, 0); border-top-width: 1px; border-bottom-width: 1px; border-left-width: 1px; border-top-style: solid; border-bottom-style: solid; border-left-style: solid;" class="selectTdClass">基础要求</td><td width="95" class="selectTdClass" style="border-width: 1px; border-style: solid;">学习时间</td></tr><tr style="height: 23px;"><td rowspan="8" width="141" class="selectTdClass" style="border-width: 1px; border-style: solid;">数据分析</td><td width="515" class="selectTdClass" style="border-width: 1px; border-style: solid;">1.数据获取方案</td><td colspan="2" rowspan="69" width="115" class="selectTdClass" style="border-width: 1px; border-style: solid;">需电脑基础可学</td><td rowspan="69" width="95" class="selectTdClass" style="border-width: 1px; border-style: solid;">120课时</td></tr><tr style="height: 25px;"><td width="515" class="selectTdClass" style="border-width: 1px; border-style: solid;">2.&nbsp;分析流量数据</td></tr><tr style="height: 27px;"><td width="515" class="selectTdClass" style="border-width: 1px; border-style: solid;">3.分析内容数据</td></tr><tr style="height: 27px;"><td width="515" class="selectTdClass" style="border-width: 1px; border-style: solid;">4.确定受众数据分析模型</td></tr><tr style="height: 27px;"><td width="515" class="selectTdClass" style="border-width: 1px; border-style: solid;">5.确定媒运营匹配准性</td></tr><tr style="height: 27px;"><td width="515" class="selectTdClass" style="border-width: 1px; border-style: solid;">6.媒体运营匹配精准性评估报告撰写方法</td></tr><tr style="height: 27px;"><td width="515" class="selectTdClass" style="border-width: 1px; border-style: solid;">7.信息传播匹配准性评价</td></tr><tr style="height: 27px;"><td width="515" class="selectTdClass" style="border-width: 1px; border-style: solid;">8.信息传播匹配精准性评估报告撰写方法</td></tr><tr style="height: 23px;"><td rowspan="14" width="141" class="selectTdClass" style="border-width: 1px; border-style: solid;">信息内容加工</td><td width="515" class="selectTdClass" style="border-width: 1px; border-style: solid;">1.图文信息内容量选方案编写</td></tr><tr style="height: 40px;"><td width="515" class="selectTdClass" style="border-width: 1px; border-style: solid;">2.信息内容选方案编写</td></tr><tr style="height: 40px;"><td width="515" class="selectTdClass" style="border-width: 1px; border-style: solid;">3.视频信息内容筛选方案编写</td></tr><tr style="height: 40px;"><td width="515" class="selectTdClass" style="border-width: 1px; border-style: solid;">4.画信息内容筛选方案编写</td></tr><tr style="height: 40px;"><td width="515" class="selectTdClass" style="border-width: 1px; border-style: solid;">5.图文信息内容加工策划方案</td></tr><tr style="height: 40px;"><td width="515" class="selectTdClass" style="border-width: 1px; border-style: solid;">6.音频信息内容加工策划方案撰写</td></tr><tr style="height: 40px;"><td width="515" class="selectTdClass" style="border-width: 1px; border-style: solid;">7.视频信息内容加工策划方案撰写</td></tr><tr style="height: 40px;"><td width="515" class="selectTdClass" style="border-width: 1px; border-style: solid;">8.动画信息内容加工策划方案撰写</td></tr><tr style="height: 40px;"><td width="515" class="selectTdClass" style="border-width: 1px; border-style: solid;">9.图文信息内容整合加工</td></tr><tr style="height: 40px;"><td width="515" class="selectTdClass" style="border-width: 1px; border-style: solid;">10.音频信息内容整合加工</td></tr><tr style="height: 40px;"><td width="515" class="selectTdClass" style="border-width: 1px; border-style: solid;">11.视频信息内容整合加工</td></tr><tr style="height: 40px;"><td width="515" class="selectTdClass" style="border-width: 1px; border-style: solid;">12.动画信息内容整合加工</td></tr><tr style="height: 40px;"><td width="515" class="selectTdClass" style="border-width: 1px; border-style: solid;">13.信息资源编目</td></tr><tr style="height: 40px;"><td width="515" class="selectTdClass" style="border-width: 1px; border-style: solid;">14.信息资源存储</td></tr><tr style="height: 40px;"><td rowspan="14" width="141" class="selectTdClass" style="border-width: 1px; border-style: solid;">信息载体营销</td><td width="515" class="selectTdClass" style="border-width: 1px; border-style: solid;">(1)站内受众流量数据调取</td></tr><tr style="height: 40px;"><td width="515" class="selectTdClass" style="border-width: 1px; border-style: solid;">(2)站内受众属性划分与标注</td></tr><tr style="height: 40px;"><td width="515" class="selectTdClass" style="border-width: 1px; border-style: solid;">(3)信息载体地域属性划分与标注</td></tr><tr style="height: 40px;"><td width="515" class="selectTdClass" style="border-width: 1px; border-style: solid;">(4)信息载体内容类别属性划分与标注</td></tr><tr style="height: 40px;"><td width="515" class="selectTdClass" style="border-width: 1px; border-style: solid;">(5)提出站内信息载体推送的加工需求</td></tr><tr style="height: 40px;"><td width="515" class="selectTdClass" style="border-width: 1px; border-style: solid;">(6)制订站内信息载体精准推送方案</td></tr><tr style="height: 40px;"><td width="515" class="selectTdClass" style="border-width: 1px; border-style: solid;">(7)阶段性站内信息载体推送效果数据分析</td></tr><tr style="height: 40px;"><td width="515" class="selectTdClass" style="border-width: 1px; border-style: solid;">(8)编写站内信息载体精准推送效果反馈报告</td></tr><tr style="height: 40px;"><td width="515" class="selectTdClass" style="border-width: 1px; border-style: solid;">(9)站外受众流量数据提取</td></tr><tr style="height: 40px;"><td width="515" class="selectTdClass" style="border-width: 1px; border-style: solid;">&nbsp; (10)站外受众属性标注</td></tr><tr style="height: 40px;"><td width="515" class="selectTdClass" style="border-width: 1px; border-style: solid;">&nbsp; (11)提取站外信息载体浏览热度数据</td></tr><tr style="height: 40px;"><td width="515" class="selectTdClass" style="border-width: 1px; border-style: solid;">&nbsp; (12)制订站外信息载体精准分发方案</td></tr><tr style="height: 40px;"><td width="515" class="selectTdClass" style="border-width: 1px; border-style: solid;">&nbsp; (13)阶段性站外信息载体分发效果数据分析</td></tr><tr style="height: 40px;"><td width="515" class="selectTdClass" style="border-width: 1px; border-style: solid;">&nbsp; (14)编写阶段性站外信息载体分发效果反馈报告</td></tr><tr style="height: 40px;"><td rowspan="10" width="141" class="selectTdClass" style="border-width: 1px; border-style: solid;">&nbsp;信息载体多渠道传<br/>播矩阵营销</td><td width="515" class="selectTdClass" style="border-width: 1px; border-style: solid;">&nbsp; (1)跨平台信息流量监控数据提取与标注</td></tr><tr style="height: 40px;"><td width="515" class="selectTdClass" style="border-width: 1px; border-style: solid;">&nbsp; (2)传播矩阵账号功能属性划分与标注</td></tr><tr style="height: 40px;"><td width="515" class="selectTdClass" style="border-width: 1px; border-style: solid;">&nbsp; (3)传播矩阵账号推送信息加工报题</td></tr><tr style="height: 40px;"><td width="515" class="selectTdClass" style="border-width: 1px; border-style: solid;">&nbsp; (4)制订传播矩阵账号信息载体推送计划</td></tr><tr style="height: 40px;"><td width="515" class="selectTdClass" style="border-width: 1px; border-style: solid;">&nbsp; (5)传播矩阵账号流量分析数据提取</td></tr><tr style="height: 40px;"><td width="515" class="selectTdClass" style="border-width: 1px; border-style: solid;">&nbsp; (6)编写跨平台传播矩阵账号信息推送效果反馈报告</td></tr><tr style="height: 40px;"><td width="515" class="selectTdClass" style="border-width: 1px; border-style: solid;">&nbsp; (7)外链平台渠道的开发</td></tr><tr style="height: 40px;"><td width="515" class="selectTdClass" style="border-width: 1px; border-style: solid;">&nbsp; (8)外链平台渠道信息分发的流程</td></tr><tr style="height: 40px;"><td width="515" class="selectTdClass" style="border-width: 1px; border-style: solid;">&nbsp; (9)外链平台渠道信息多次分发方案</td></tr><tr style="height: 40px;"><td width="515" class="selectTdClass" style="border-width: 1px; border-style: solid;">&nbsp; (10)外链平台渠道信息分发效果评估</td></tr><tr style="height: 40px;"><td rowspan="7" width="141" class="selectTdClass" style="border-width: 1px; border-style: solid;">信息增值营销</td><td width="515" class="selectTdClass" style="border-width: 1px; border-style: solid;">&nbsp; (1)与站内原有广告资源冲突筛选</td></tr><tr style="height: 40px;"><td width="515" class="selectTdClass" style="border-width: 1px; border-style: solid;">&nbsp; (2)与站内频道资源时间冲突筛选</td></tr><tr style="height: 40px;"><td width="515" class="selectTdClass" style="border-width: 1px; border-style: solid;">(3)依据广告属性制订投放计划</td></tr><tr style="height: 22px;"><td width="515" class="selectTdClass" style="border-width: 1px; border-style: solid;">&nbsp; (4)依据频道资源制订投放计划</td></tr><tr style="height: 22px;"><td width="515" class="selectTdClass" style="border-width: 1px; border-style: solid;">&nbsp; (5)依据投放计划站内执行精准投放</td></tr><tr style="height: 22px;"><td width="515" class="selectTdClass" style="border-width: 1px; border-style: solid;">&nbsp; (6)站内广告受众阶段性数据分析</td></tr><tr style="height: 22px;"><td width="515" class="selectTdClass" style="border-width: 1px; border-style: solid;">&nbsp; (7)广告与受众偏好匹配</td></tr><tr style="height: 22px;"><td rowspan="5" class="selectTdClass" style="border-width: 1px; border-style: solid;">数据监控</td><td width="515" class="selectTdClass" style="border-width: 1px; border-style: solid;">&nbsp; (1)舆情热点分析</td></tr><tr style="height: 22px;"><td width="515" class="selectTdClass" style="border-width: 1px; border-style: solid;">&nbsp; (2)竞品监控数据分析</td></tr><tr style="height: 22px;"><td width="515" class="selectTdClass" style="border-width: 1px; border-style: solid;">&nbsp; (3)异动监控数据分析</td></tr><tr style="height: 22px;"><td width="515" class="selectTdClass" style="border-width: 1px; border-style: solid;">&nbsp; (4)监控数据分析报告撰写方法</td></tr><tr style="height: 22px;"><td width="515" class="selectTdClass" style="border-width: 1px; border-style: solid;">&nbsp; (5)提出调整媒体分发渠道建议</td></tr><tr style="height: 22px;"><td rowspan="7" class="selectTdClass" style="border-width: 1px; border-style: solid;">协同运营</td><td width="515" class="selectTdClass" style="border-width: 1px; border-style: solid;">&nbsp; (1)全媒体传播矩阵的构建</td></tr><tr style="height: 22px;"><td width="515" class="selectTdClass" style="border-width: 1px; border-style: solid;">&nbsp; (2)全媒体传播矩阵的操作运营</td></tr><tr style="height: 22px;"><td width="515" class="selectTdClass" style="border-width: 1px; border-style: solid;">&nbsp; (3)全媒体传播矩阵的信息发布</td></tr><tr style="height: 22px;"><td width="515" class="selectTdClass" style="border-width: 1px; border-style: solid;">&nbsp; (4)全媒体传播矩阵的端口操作</td></tr><tr style="height: 22px;"><td width="515" class="selectTdClass" style="border-width: 1px; border-style: solid;">&nbsp; (5)全媒体传播矩阵的端口信息整合传播</td></tr><tr style="height: 44px;"><td width="515" class="selectTdClass" style="border-width: 1px; border-style: solid;">&nbsp; (6)全媒体各端口信息输入操作<br/>运营</td></tr><tr style="height: 44px;"><td width="515" class="selectTdClass" style="border-width: 1px; border-style: solid;">&nbsp; (7)全媒体各端口信息输出操作<br/>运营</td></tr><tr style="height: 22px;"><td rowspan="4" width="141" class="selectTdClass" style="border-width: 1px; border-style: solid;">培训与指导</td><td width="515" class="selectTdClass" style="border-width: 1px; border-style: solid;">&nbsp; (1)职业培训基本流程</td></tr><tr style="height: 22px;"><td width="515" class="selectTdClass" style="border-width: 1px; border-style: solid;">&nbsp; (2)制订培训计划</td></tr><tr style="height: 22px;"><td width="515" class="selectTdClass" style="border-width: 1px; border-style: solid;">&nbsp; (3)课堂组织与教学</td></tr><tr style="height: 39px;"><td width="515" class="selectTdClass" style="border-width: 1px; border-style: solid;">&nbsp; (4)技能指导的组织和评定</td></tr></tbody></table><p style="white-space: normal;"><br/></p><p style="white-space: normal;"><img src="/uploads/image/20230617/1686989959635567.png" title="1686989791247666.png" alt="image.png"/></p><p><br/></p>

精英老师

明星学员

学员作品

在线课程

开班动态